Our Story
One man. One dream. Three generations of passion.
Livio Vitale opened the first Italivio store in Florence with nothing but his hands and a vision. It was 1958, and he believed that everyone deserved to feel good in what they wear — without compromise.
What started as a small shop in the heart of Tuscany has grown into something much bigger. Today, we dress people across the globe, bringing that same Florentine dedication to quality and style to every piece we create.
The tools have changed. The heart hasn't. We're still a family business, now in our third generation, still obsessed with getting every detail right. Because for us, fashion isn't about perfection — it's about being uniquely you.
Our Journey
The Beginning
Livio Vitale opens the first Italivio store in Florence. A small space, big dreams, and an unwavering commitment to quality.
Growing Roots
The second generation joins the business. New stores open across Tuscany, but the philosophy remains the same: clothes that last, style that endures.
A New Chapter
The third generation takes the helm. Italivio expands its vision to include men, women, and kids — fashion for the whole family.
Going Global
From Florence to the world. We now ship to customers across the globe, bringing Italian craftsmanship and style to doorsteps everywhere.
What We Stand For
Built to Last
We don't do fast fashion throwaways. Every piece is made with quality materials that hold up — wash after wash, wear after wear.
Satisfaction Guaranteed
Not the right fit? No problem. 30-day returns, no questions asked. Your confidence matters to us.
Uniquely You
Uniqueness isn't a flaw — it's the point. We make clothes for people who want to stand out, not blend in.
"Not perfect. Just unique."
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